The American Rental Association (ARA) is the largest international trade association for owners of equipment and event rental operations and manufacturers and suppliers of rental equipment. Advancing the equipment and event rental community is the central goal that drives every decision we make as an association. As rental continues to evolve, ARA employees and members are working together to build a strong future for our industry.
Our vision for the future includes education and training to develop employees and increase safety practices, a workforce that is sustainable and eager to advance their careers, use of technology that will increase operational performance and the ability to transform business data into actionable insights. Rental is more than a $65 billion industry. It’s a community of dedicated, hard-working people, and together we define our future.
Defining the Future:
Rental will be the preferred solution for equipment and event needs. ARA and its members will deliver unique solutions for their customers by embracing technology and analytics, and ensuring the safest work practices.
To support the success of members and advance the equipment and event rental industry.