The 2025 AED Summit in Orlando showcased some of the most influential voices in the equipment distribution industry. One of the standout conversations came from Giorgio Carera, representing FAE USA—a company renowned for innovation in land management and road construction attachments. With 35 years of heritage and cutting-edge technology under its belt, FAE continues to lead through quality, safety, and a people-first philosophy.
FAE’s Legacy: 35 Years of Global Innovation
Founded in 1989 in Italy, FAE has grown into a global leader in manufacturing specialized attachments for land management and roadwork. Proudly privately owned, the company has remained committed to quality, autonomy, and organic growth.
Giorgio, celebrating 20 years with the company, has been with FAE USA since its humble origins in a small Georgia warehouse with just three employees. Today, the U.S. operation has grown to over 50 employees and is preparing for another major expansion to support future demand.
The Power of Industry Engagement: Why AED Summit Matters
For FAE, the AED Summit isn’t just an event—it’s a cornerstone of their strategic growth. The Summit offers invaluable opportunities for networking, education, and innovation. FAE’s sales and marketing teams attend seminars on sales, marketing, and finance, helping them remain agile and informed.
Giorgio emphasizes that the Summit also allows the team to disconnect from daily routines and dive deeply into industry knowledge, emerging trends, and collaboration.
Game-Changing Technology: Sonic and Remote Control Systems
Sonic Technology Boosts Efficiency
One of FAE’s most groundbreaking innovations is its Sonic Technology. Compared to traditional Variable Torque (VT) motors, Sonic Technology increases equipment productivity by approximately 30%. Since its introduction six years ago, this technology has dramatically enhanced performance and quickly gained market trust—now featured in 60–65% of FAE’s machines.
Remote-Control Units Open New Terrain
Another leap in innovation came with FAE’s remote-controlled units—the RCU-55 and RCU-75—designed to access difficult or hazardous terrains. These units increase both safety and versatility, featuring dedicated hydraulic circuits and the ability to mount a wide variety of attachments, from mulchers to stump grinders and cold planers.
What Sets FAE Apart: Four Key Differentiators
- Vertical Integration: FAE controls its production end-to-end, owning key suppliers to ensure top-quality components and manufacturing agility.
- Reinvestment in R&D: Continuous reinvestment in innovation and global market expansion has kept FAE ahead of the curve.
- People and Culture: FAE fosters a strong team culture that emphasizes integrity, collaboration, and consultative selling.
- CRM & Data-Driven Decision Making: Adoption of the Salesforce CRM has allowed FAE to make smarter, data-informed decisions, boosting responsiveness and strategic agility.
The Evolution of the Heavy Equipment Industry
Giorgio notes that customer expectations have evolved significantly, driven by technology. Modern machines feature GPS tracking, safety sensors, and automated systems. As complexity increases, so does the need for education and safety protocols.
FAE is embracing this shift with enhanced training programs and a consultative approach to equipment rentals—especially important for high-risk attachments like mulchers.
The Future of Equipment: Bigger, Smarter, Safer
Looking ahead, Giorgio predicts that machines will continue to grow in size and capability, especially in hydraulic performance. He also emphasized the growing role of technology and the need for a more educated workforce—not necessarily with college degrees, but with industry-specific training and experience.
Organizations like AED and OEM-led education programs will be critical in shaping the next generation of heavy equipment professionals.
A Bright Road Ahead for FAE and the Industry
As FAE continues to innovate, expand, and invest in both technology and people, it remains a benchmark in the equipment manufacturing sector. Their presence at the AED Summit reaffirmed their commitment to excellence, education, and industry collaboration.
For contractors, dealers, and rental partners looking for high-performance attachments and forward-thinking solutions, FAE stands out as a trusted, visionary leader in the field.
